- Traditional form of Advertising are leading to Dissonance, especially with those Products/ Services whose perceived Brand difference is not quite large.
- All the brands are now following a similar path of promotion, which would in return create a lot of distortion making the communication ineffective and dissuasive.
- An hour’s ride, across any city in India one can witness about hundreds of Brand Communications, making it a impossible to remember all those products or services. Hence too many communications create an unplanned distortion, resulting in loss of effectiveness in the communication process, which defeats the very purpose of advertising and its return on investment.
- The world is flat, creating opportunities for various products and product names, bringing “Marketing” into the Limelight. Hence making it evident that your marketing has to be even better than what it is right now, to help you sustain and grow in the market.
- Awareness, TOMA AND Brand Image of a Product/ Service always has an upper hand in winning the Race.
It’s time to break the shell and think MD, as those who excel are the INNOVATOR’S
We believe in bringing Innovative, Cost Effective and result oriented solutions to our clients.